In turbo marketing, the time factor is becoming a critical factor for success. “The faster the better” is the merciless dogma in the time competition. All functional areas of a company, from the R&D department to the sales department, are affected. If there were at least 70 years left for marketing the turntable telephone, the 3 billion investment for a digital extension system must now be amortized in 12 years.
With turbo marketing, time-oriented strategies come to the fore, which generate competitive advantages by accelerating development, manufacturing and overall order processing times.