Marketing controlling system

Marketing controlling-System – Für die Einführung und Aufrechterhaltung eines effektiven Marketing-Controlling sind folgende Grundlagen nötig:

1. Organizational guidelines for marketing planning and control, which specifically relate to the following points:

a) Die Process organization, die beispielsweise die einzelnen Funktionen und ihre Träger für verschiedene Schritte im Bereich der Planung und Kontrolle festlegt

b) The logical process, whereby the content-related sequence of marketing planning and control is determined

c) Guidelines on the timing regulate the dates of the individual steps

d) The documentation of the planning and the control in the form of a planning and control manual. This can also include representations such as forms, checklists, graphics, etc.

2. A marketing information system for marketing planning and control

3. A budget system (budget and marketing controlling)

4. A key figure system (key figures).

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