What is linkbait?
Linkbait is slang for any web content that aims to increase the size of the inbound links on a website in order to create viral content and ultimately increase the overall page rank.
Linkbait is used to support and promote website views, traffic and user links. Linkbait can be a video, picture, article, or definition of the term linkbait.
Linkbait 'hooks' and drives web user traffic with catchy headlines, controversial topics and humorous photos. Page view statistics show that content such as images, videos and articles increase user loyalty and approval.
There is controversy surrounding the term linkbait, which can be used in a derogatory sense when referring to content that is solely aimed at capturing user clicks. Content farms create this type of linkbait by analyzing search data and generating pages that appear to answer users' searches but really provide little or no useful information.