Incentives are incentives for employees, dealers or customers that usually go beyond purely financial incentives with the aim of increasing motivation. They belong to the group of instruments used for sales promotion.

They support the use of other instruments, such as advertising or other sales promotion measures. For example, among sales representatives (individually or in teams) who achieve a certain goal or win a sales competition, an attractive trip is advertised as an incentive that includes various extras and cannot be booked in a travel agency.

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Further explanations for the first letter "I"