Efficient replenishment means, loosely translated, efficient subsequent delivery / inventory management. Efficient replenishment is part of the Efficient Consumer Response (ECR) strategy.
With the optimization approach of continuous replenishment, the automatic delivery of a central warehouse or market is controlled by the provision of movement and inventory data by means of direct data exchange via EDI (Electronic Data Interchange) from the retailer to the manufacturer.
Volume control in line with sales is possible through the use and transmission of scanner data. Sensitive and high-turnover product groups can be delivered directly to the outlet by the manufacturer.