Direct Response Marketing (DRM)

Direct Response Marketing (DRM) mainly consists of the use of advertising aimed at direct reaction from the target group. Direct response advertising differs from direct mail in that the advertising material is placed in mass media (e.g. magazine, newspaper).

In the case of an advertisement, for example, an affixed reply card or an affixed envelope with order documents is added. The same can be included in a supplement or an insert. If TV is used as the medium, the answer can be given by telephone by displaying a telephone number.

Der Vorteil der Direct-Response-Werbung besteht darin, dass keine Adressen vorhanden sein müssen. Zudem können durch diese Form Adressen für spätere Direct marketing-Maßnahmen gewonnen werden.

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Weitere Erklärungen zu Anfangsbuchstabe "D"