Direct Response Marketing (DRM) mainly consists of the use of advertising aimed at direct reaction from the target group. Direct response advertising differs from direct mail in that the advertising material is placed in mass media (e.g. magazine, newspaper).
In the case of an advertisement, for example, an affixed reply card or an affixed envelope with order documents is added. The same can be included in a supplement or an insert. If TV is used as the medium, the answer can be given by telephone by displaying a telephone number.
The advantage of direct response advertising is that there are no addresses required. In addition, this form can be used to obtain addresses for subsequent direct marketing measures.
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