What is Consumer to Business to Consumer (C2B2C)?
Consumer to Business to Consumer (C2B2C) is a business model that is often associated with e-commerce transactions. In C2B2L, a company acts as an intermediary between two consumers who exchange goods. This exchange is a business transaction in which one person acts as the seller and the other acts as the buyer.
C2B2C is a generic online model with many websites offering a platform for two parties to do business with each other.
An example of a consumer-to-consumer business model would be a service like eBay. When you use eBay, a seller creates an item to bid on and the winning bidder buys it from the seller. This person is an eBay customer, as is the seller. eBay acts as an intermediary between the two parties while one sells the other for a fee. eBay is taking a cut.