What is co-marketing?
Co-marketing is a form of automated marketing in which one electronic storefront (or a company that sells its goods or services over the Internet) has partnered with another electronic storefront, where each company shares each other's online products marketed. At other times, co-marketing is defined as two companies that together develop and market a product online.
Co-Marketing ist eine Möglichkeit, Marketing costs zu teilen, was sicherlich für Unternehmen hilfreich sein kann, die Kosten senken wollen. Hypothetisch sollte Co-Marketing immer gegenseitigen Nutzen bringen, so dass Unternehmen, die eine Co-Marketing-Vereinbarung eingehen, sicherstellen müssen, dass sie gemeinsame Marketing goals teilen und ähnliche Unternehmensphilosophien haben.
A great benefit of co-marketing is that by combining and integrating customer data, co-marketing companies can have twice as many customers as they normally would. The downside is that if one of the companies lacks good business acumen or is negligent in its business practices, it can also damage the reputation of the other company.