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Direct marketing

Der Begriff des Direktmarketing beschreibt diejenigen Werbeaktivitäten, die […]

What is a product lifecycle? The product life cycle is a [...]

All actions and decisions are summarized as a marketing mix, [...]

With the marketing concept, companies try a detailed planning [...]

Jedes Unternehmen verfügt über unterschiedliche Geschäftsbereiche, welche bestimmte […]

In the Ansoff matrix, which is about four [...]

Lateral diversification is [...]

Vertical diversification is [...]

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