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All explanations on the basics
Three goals of brand awareness
Marketing strategists agree that brand awareness in every [...]
Needs pyramid
Maslow's hierarchy of needs is a model from [...]
Marketing concept
With the marketing concept, companies try a detailed planning [...]
Portfolio analysis / BCG matrix
Every company has different business areas, which have certain [...]
Ansoff matrix / product market matrix
In the Ansoff matrix, which is about four [...]
Lateral diversification
Lateral diversification is [...]
Vertical diversification
Vertical diversification is [...]
Horizontal diversification
Marketing understands the term "horizontal diversification" [...]
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