Guarantee services

Guarantee services are additional services before and in particular after the sale, to which providers are legally obliged to their customers or which are contractually bound. As a rule, guarantees are limited in time and scope. The statutory guarantee period is a mandatory guarantee that customers in Germany are entitled to for two years from the date of purchase. Optional or contractually agreed guarantees are e.g. For example: availability guarantee, price guarantee, quality guarantee, return guarantee, exchange guarantee and money-back guarantee.

Wettbewerbsvorteile kann sich ein Anbieter nur durch fakultative Garantieleistungen verschaffen. Sollen diese Leistungen als marketingpolitische Instrumente dienen, muss der Verkäufer seine Zusagen im Garantiefall schnell, einwandfrei und möglichst kulant erfüllen. Anderenfalls werden die Kunden unzufrieden sein oder bleiben, zur Konkurrenz abwandern und negative Word-of-mouth advertising betreiben.

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