Visual communication - Visual communication takes the form of images. In right-handed people, images address the right half of the brain, while words predominantly address the left half of the brain. Visual communication is more effective than verbal communication: "Talking is silver, showing is gold". The superiority of images is based on seven effects:
Images are perceived earlier than words: "The first impression is decisive."
Images are perceived faster than words. Visual information is a snap shot into the brain that, unlike verbal information, a human being cannot reject. This is a great advantage given the information overload.
Bilder bewirken eine höhere Aufmerksamkeit als Wörter. Die Aufmerksamkeit der umworbenen Person oder Zielgruppe ist die Grundvoraussetzung für die Beeinflussung des Kaufverhaltens (AIDA formula).
Images activate (excite) more than words. Information that activates more strongly is absorbed and processed better (activation).
Pictures are easier to understand than words: "A picture is worth 1000 words."
Pictures are more believable than words: "You believe more than two ears in one eye."
Pictures are better remembered than words. Visual information is stored twice in the brain, ie in the form of images on the right and words on the left.