A Unique Satisfaction Proposition (USP) is characterized by the fact that a company makes its customers enthusiastic and happy by satisfying their needs better than its competitors and significantly exceeding the customers' expectations (customer satisfaction). When a company loves its customers and treats them accordingly, there is a liking and preference for its range of services.
Satisfied customers are loyal, less price sensitive and they recommend their suppliers or service providers to others. In this way, you generate and secure higher yields. A Unique Satisfaction Proposition is a psychological unique selling point with which a company can achieve its economic goals.
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