Eine Unique distribution Proposition (UDP) ist ein Alleinstellungsmerkmal im Bereich der physischen oder akquisitorischen Distribution.
Example: A manufacturer is the only competitor that is in a position to best solve customers' logistical problems for a longer period of time through maximum delivery readiness, shortest delivery times and / or the densest customer service network. This increases the potential for acquisitions or the market power of the manufacturer in question, so that it can enforce higher sales prices than its competitors.
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