In the Trademark Act of October 25, 1994 (last amended by the Act of December 17, 2006), the requirements for the creation of a trademark as a label for a product (e.g. Persil), a business name as a label for a company (e.g. Fa. Henkel) and a geographical indication of origin (e.g. Nuremberg gingerbread) as well as the resulting rights for the owner. Trademark law is part of commercial legal protection.
Trademark Law
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- Market segmentation strategy
- Market parceling strategies
- Market stimulation strategies
- Market development
- Market field strategies
- Market area strategies
- Macro environment
- Market potential
- Market penetration
- Market forecast
- Market observation
- Marketing controlling
- Moral hazard
- Management approach
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