Tandem brands

Tandem brands are characterized by the fact that the various products of a manufacturer have individual names that are combined with the name of the manufacturer.

Example: Opel-Astra, -Corsa, -Vectra etc. The name of the manufacturer legitimizes a product, the individual name gives it a personal character. A possible disadvantage of tandem brands is that the market success of the company in question depends on the quality and image of individual products.

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