What is Social Media Marketing (SMM)?
Social Media Marketing (SMM) refers to techniques that target social networks and applications to spread brand awareness or promote certain products. Social media marketing campaigns usually focus on:
- Establishing a social media presence on large platforms
- Creation of shareable content and advertorials
- Maintain customer surveys during the campaign through surveys and competitions
Social media marketing is perceived as a more targeted type of advertisement and is therefore seen as very effective in creating brand awareness.
Social media presence is a necessity for many customer-centric businesses as it gives the impression of an immediate connection between the customer and the seller. Additionally, campaigns distributed through social media are believed to have more resonance as they are usually discovered through links shared by trusted sources.
Thanks to the rich data available on social media, advertisers can target their advertising message to very specific target groups and thus exploit the potential for better results.