Self-Service Business Intelligence (SSBI)

What is Self-Service Business Intelligence (SSBI)?
Self-Service Business Intelligence (SSBI) is a relatively new approach to business intelligence that allows less tech-savvy end users to conduct data analysis themselves rather than relying on experienced and seasoned professional teams.

Business intelligence generally refers to actionable data from large corporate data sets. There are numerous ways to do business intelligence, but self-service business intelligence (SSBI) has become a popular option, in part because it allows a client company to do more without the assistance of an IT provider.

There are several principles in SSBI - one overarching principle is to provide systems that allow users to build their own query systems and business intelligence research facilities from existing tools and resources.

Many experts speak of “personalized dashboards” to provide user-friendly tools for data analysis. They also talk about connecting them to a powerful data warehouse component so that data can be easily and quickly routed to and from a central repository.
Another big problem with SSBI is to make the available information accessible to the end user or, in other words, to translate technical systems for customers. Some SSBI systems provide special tools for "interpreting" metadata to show inexperienced end users where certain information may be. There is also the use of data visualization, which expresses information into easy-to-use charts and graphs.

All of this supports a system that passes the “potential” and responsibility for use to the “layperson” or the non-technical end-user, rather than having these people pass their queries on to qualified IT teams. This will be an important part of business intelligence in the future and an important topic for the future of corporate systems.

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