Self Liquidating Offers (SLO)

Self Liquidating Offers (SLO) are occasional additional offers that usually only cover their variable costs, ie their contribution margin is zero. Because of their low prices, they are very attractive to customers so that they sort of sell themselves. Such additional services make economic sense if they promote the main services with a positive contribution margin (equalizing agent).

Self liquidating offers contain pitfalls under competition law (coupled offer and opening offer). It is therefore advisable to have the legal situation checked beforehand.

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