Sampling is the distribution of free samples of goods, usually in special pack sizes, and belongs to the consumer promotions (sales promotion). The aim of sampling is to convince customers of the product quality. sampling can be done in the following ways:

  • Sample distribution in shops
  • Door-to-door distribution
  • Distribution through the post
  • Via another product (on-pack)
  • Via print media (scent samples) Sample distribution in places with a high concentration of people (cigarettes)
  • Distribution in special places (hospital for mothers of newborns)
  • Samples of new products to dealers
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