Loyalty to sales means that after selling a product, the seller is unsure whether his decision was correct. Sales loyalty is a form of cognitive dissonance. It can have the following causes: The seller has:
- den Kunden unzulänglich oder falsch informiert (disinformation)
- exploited the customer's morbid shopping addiction
- sold to a customer with a low credit rating
- sold to a customer with a bad image
- asked for a price that was too low
- sold at the wrong time (too early or too late)
Der Verkäufer kann seine kognitive Dissonanz beseitigen, indem er seine Entscheidung widerruft oder bestätigt, das heißt innerlich rechtfertigt.
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