Sales Force Automation (SFA)

What is Sales Force Automation (SFA)?
Sales Force Automation (SFA) is an integrated application of customizable Customer Relationship Management (CRM) tools that automate and optimize sales inventory, leads, forecasts, performance and analysis. SFA tools include web-based (hosted CRM) and in-house systems. SFA is also known as the Sales Force Management System.
All SFA systems consist of two core components:

Content management system: tracks customers, activities, forecasts, contacts, communication / sales history and analytics

Sales Lead Tracking System: tracks lead and opportunity pipeline data
SFA also includes functions such as account management and sales / product market research.

Hosted CRM, ein webbasierter Service, integriert das Application Service Provider (ASP) -Modell mit Cloud computing und ist in kleinen Organisationen ohne etablierte CRM-Infrastrukturen beliebt. In-house SFA bietet eine größere Anpassung, ist aber teurer als gehostete CRM SFA-Pakete.

SFA software is known as Sales Automation (SA) software and CRM software.

Salesforce.com, SugarCRM, and GoldMine are popular SFA products.