Sales controlling - When installing controlling instances in larger companies, it often makes sense to set up a special sales controlling department in addition to a central controlling department that is responsible for various areas (e.g. technology, production, purchasing, etc.). Sales controlling is part of the sales department and is responsible for direct control in sales.
The advantage of the direct connection in sales lies in the proximity to the decision-makers and executing persons. This means that there are fewer tear-off lines between the various departments or areas of the company.
The main tasks of sales controlling include:
Preparatory work and control of target agreements with the field service as well as the implementation of check-up appointments
Preparation and control of the budget
Special tasks and special analyzes with regard to sales activities
Contact person and coach for sales in business issues.