Regional portfolio

Das Regional-Portfolio ist ein Instrument, mit dessen Hilfe die Absatzgebiete eines Unternehmens analysiert und verglichen werden können. Als Vergleichsmaßstäbe dienen das Market potential (MP) und der Marktanteil (MA) bzw. der Market share coefficient der einzelnen Gebiete (Absatzkennziffern)

The portfolio analysis has consequences for the acquisition strategy and sales force management:

(1) In areas with low market potential and market share, the acquisition should be intensified in a targeted manner.

(2) The acquisition should focus on areas with high market potential and low market share.

(3) In areas with low market potential and high market share, the good market position should be maintained

(4) In areas with high market potential and market share, the good market position should also be maintained.

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Weitere Erklärungen zu Anfangsbuchstabe "R"