Product semantics

Product semantics - products speak about their form (product language or semantics). The shape is thus an essential parameter for product comprehensibility. The closer the product is based on the basic form of a product category, the easier it is to recognize it. For example, if a hi-fi system is designed like a cuboid, without externally recognizable buttons or buttons, the device requires more learning time for the consumer than a classically designed hi-fi system.

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Further explanations for the first letter "P"