Procurement communication

Procurement communication includes the information policy of a company on its procurement market as a procurement decision. It is aimed at fundamentally influencing their position in this market. Above all, it gains weight in sellers' markets when demand outweighs supply. It includes procurement advertising and supplier promotion. Procurement advertising measures are intended to convince potential suppliers of the solvency of the procuring company and the expediency of a long-term supply relationship.
You can also try to achieve lower prices through advertising. The relationships with the supplier can also be supported by special measures to promote the supplier, such as training his employees and maintaining contacts. Public relations activities are aimed at the entire public and are intended to influence their image of a company. They represent a procurement policy instrument if they are intended to improve the possibilities and conditions of a company for the procurement of publicly managed goods such as parish land or subsidies.

Was the explanation to "Procurement communication"Helpful? Rate now:

More explanations about controlling