Pricing policy

Die Preispolitik verfolgt in erster Linie das Ziel, durch die Kaufpreisgestaltung Kaufanreize zu stellen. Eine wichtige Entscheidungskomponente ist hierbei die Lower price limit. Die Preisobergrenze hingegen wird durch die Nachfrage bestimmt. Sie wird dort angesetzt, wo der wahrgenommene Preis des Kunden mit der Wertschätzung des entsprechenden Produktes übereinstimmt.

Purchase price policy

However, the price policy is also used by companies as a purchase price policy for the procurement of products. The purchase price policy has the goal of lower prices in procurement, whereas the sales price policy seeks the optimal sales price for the dealer.

Components of the pricing policy at a glance

Strategies

The pricing policy also includes decisions such as regularly changing special price campaigns for additional customer acquisition or keeping prices continuously low in order to promote a certain image.

Price policy can also, depending on the competitive situation, lead to different prices in online trading than in the branch. Different prices in the individual branches are also part of pricing strategies.

Summary

  • Pricing policy aims to create incentives to buy by setting purchase prices
  • Companies also use pricing policy as a purchase price policy in order to achieve low purchase prices for products
  • There are different strategies (special price promotions, fixed prices, differences between online and in-store)
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