Price modeling

Price modeling tries to determine the influence of the price on the sales performance of a brand. A distinction is made between the effects of temporary price campaigns and mechanisms of medium / long-term normal or shelf pricing.

In price modeling, in addition to the effects of price variations, the analysis also focuses on the effects of price thresholds, price relationships between brands and BNP strategies (permanent low price).

Da es Interdependenzen zwischen Preis- und Promotionstrategien gibt, werden Price Modelling und Promotion modeling normalerweise modelltechnisch nicht isoliert betrachtet.

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Further explanations for the first letter "P"