Polarity profile

Hofstätter's polarity profile is a multidimensional scaling process that can be used to measure the image of products, brands, companies and people. In contrast to the semantic differential, the research objects are evaluated using a battery of 24 standardized pairs of properties (e.g. active-passive, old-young). The use of standardized adjectives appears questionable because the reference to the respective object is not always guaranteed.

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Further explanations for the first letter "P"