Pencil selling

Pencil Selling means that a seller illustrates his offer with a pencil during the sales talk. As a result, both halves of the customer's brain are addressed at the same time, the left half with words. the right half with pictures. Pencil Selling is therefore a form of communication that is just right for the brain, which is usually more understandable and credible and is better stored in the memory than purely verbal communication.

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Further explanations for the first letter "P"