The term “offer elimination” is predominantly understood to mean the removal of an offer from an offer program. The decision about the elimination of small holiday apartments should be made on the basis of the assessment of the following quantitative and qualitative data.
First of all, the long-term development of the market for renting small holiday homes should be analyzed. The following information must be obtained and evaluated:
- Change in consumer demands and their travel behavior
- competitive activities
- Image of Mediterranean vacation countries in the general public (eg negative travel reports in the media).
In addition to this external information, internal company information must be used to make the elimination decision. In addition to the ascertained declining market share, for example, the development of the contribution margin of the offer to be eliminated must be checked.