Micro-geographical segmentation - It divides the Federal Republic of Germany into around 500,000 parcels with typical consumption and media behavior. It has been found that certain people in certain residential areas exhibit similar behavior in terms of consumption and media use.
Micro-geographic segmentation
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- Market segmentation strategy
- Market parceling strategies
- Market stimulation strategies
- Market development
- Market field strategies
- Market area strategies
- Macro environment
- Market potential
- Market penetration
- Market forecast
- Market observation
- Marketing controlling
- Moral hazard
- Management approach
- Marketing logistics
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