Mega marketing

Mega Marketing - Many markets are blocked or protected by market entry barriers depending on your point of view. Philip Kotler considers the classic marketing tools to be insufficient to overcome such barriers. Rather, he suggests an extension to mega-marketing. By this, Kotler understands the strategically coordinated application of economic, psychological, political and publicity skills in order to increase the acceptance of the company among the target groups, which are essential for market entry or the maintenance of market barriers.

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