Media resonance analysis (MERA)

Media resonance analysis (MERA) - The aim of this instrument is to monitor the success of media work. The Society for Public Relations Agencies (GRPA) has developed a uniform instrument for monitoring success for its members.

The agencies examine qualitative and quantitative successes in public relations work in print and electronic media. The quantitative measurement includes the widespread circulation or audience ratings. In terms of quality, MERA examines, for example, the target groups reached, the type of company naming, content and so on.

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