Me-too products are imitations of successful competing products. They cause little expenditure on research and development. This means that they can be offered more cheaply than the products of established competitors. However, me-too products often have image disadvantages compared to their role models.
Generics are a special form of me-too products, i.e. imitations of drugs whose patent protection has expired. They are sold by the imitators under different brand names at much lower prices than the original products. Example: Aspirin (Bayer) and ASS (Ratiopharm).