Marketing mission statement

Marketing guiding principles are key goals and, in a nutshell, represent the marketing target system (Becker). They try to substantiate the company's competitiveness and its specific role in the market.

The marketing mission statement initially includes two market position goals: market share goals (market share) and distribution goals (degree of distribution).

Furthermore, the market position includes determinations about the price positioning target, the image and brand awareness target, the buyer reach and purchase intensity, customer satisfaction and customer loyalty.

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Weitere Erklärungen zu Anfangsbuchstabe "M"