Marketing in tax law

Marketing today is a comprehensive system of market-related corporate management. The upstream and downstream goods and factor markets are included. When examining the tax influence on marketing decisions, the networking of different business management decision-making areas leads to the consideration of procurement, sales, information management and marketing-relevant parts of human resource management, finance management and organization from a tax point of view.
In theory and practice, these relationships are mostly neglected. The quantification and attribution problems that arise are different depending on the type of tax. The influence of customs duties, wage and consumption taxes as well as income taxes have an impact on the procurement and use of factors. The provision of services and the provision of a market service is primarily affected by sales, consumption and transaction taxes. The market-related performance is influenced by income taxes. The tax effects and the possible tax arrangements can therefore only be identified for the individual fields of action of marketing.

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