What is Marketing Content Management (MCM)?
Marketing Content Management (MCM) is a software solution that enables companies to manage marketing content across multiple channels. This type of software is intended to help companies deal with the new challenges of dealing with various marketing channels in an increasingly digital business world.
As a large part of the consumer market becomes increasingly mobile and uses devices with more diverse interfaces, companies are responding to the need to use responsive design websites or social media platforms like Facebook and Twitter to target their audiences in addition to traditional print and digital arenas . Marketing Content Management (MCM) solutions help track and measure all of these marketing efforts and keep them targeted and accurate.
Many of the best MCM tools are set up in a dashboard design, with dynamic, feature-rich windows that show actual marketing metrics for individual parts of the campaign. Users can generate reports and usually have a transparent look at how each and every marketing effort is going on each platform.