Market research institutes

Market research institutes - When it comes to obtaining information, there are basically the alternatives of obtaining information through internal work or by commissioning a market research institute.

The market research companies include the classic market research institutes, pure field or studio providers, as well as market research consultants.

In Germany there are now around 300 market research institutes with between one and several thousand employees. According to the context list, the five market research institutes with the highest turnover in Germany in 2007 were:

  • GfK
  • TNS Infratest Hold
  • ACNielsen
  • Ipsos
  • Synorate

Institutes and persons who commit themselves to a general code of practice for market research are nationally members of the ADM (Working Group of German Market Research Institutes) or BVM (Professional Association of German Market Researchers) organized (address directory).

Im Zeichen der stärkeren globalization gewinnt insbesondere die Mitgliedschaft im ESOMAR (Europearl Society for opinion and Market Research) an Bedeutung, in der sich weltweit Institute und Einzelpersonen zu einheitlichen Qualitätsstandards verpflichten.

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