When entering the market, companies introduce an existing product into a new market.
The following considerations are made:
- Erschließung zusätzlicher Marktgebiete (regional, national und international), Market area strategies
- Penetration into additional markets (expansion of product suitability, new areas of application)
- Development of new sub-markets in the sense of new customers (through new, differentiated products, new sales channels and advertising)
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