Market area strategies

A distinction can be made between the market area strategies or area strategies (sales area):
1. National or partially national strategies (domestic marketing)

a) Local market coverage (retail, craft)

b) Regional market coverage (regional newspaper)

c) Supraregional market coverage (several federal states, e.g. regional brands)

d) National market coverage (branded articles)

2. International strategies

a) Part-European strategy (some countries, e.g. German-speaking countries or neighboring countries, often processed through exports)

b) European area (more or less complete coverage)

c) Multinational strategy, active on several continents, orientation on the home market is abandoned in favor of orientation on the host country

d) Global strategy, represented in almost all countries, international orientation of marketing, certain independence of the subsidiaries in the individual countries.

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