Macro-environment is an external analysis. The external area is divided into micro and macro analysis. The macro analysis deals with opportunities and risks in areas that cannot be traced back to individual market participants, but which have a major influence on marketing. Such influences come from economics and politics, technologies, law, the markets as well as social and cultural conditions.
Macro environment
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Weitere Erklärungen zu Anfangsbuchstabe "M"
- Market segmentation strategy
- Market parceling strategies
- Market stimulation strategies
- Market development
- Market field strategies
- Market area strategies
- Macro environment
- Market potential
- Market penetration
- Market forecast
- Market observation
- Marketing controlling
- Moral hazard
- Management approach
- Marketing logistics
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