What is lead generation?
Lead generation is the process of using online marketing tools and techniques to increase a potential customer's interest in a product or service. The lead generation process is achieved when the visitor either signs up for the service or requests more information, usually by entering their contact details on the website.
Lead generation primarily enables companies to acquire leads for their products or services. These leads can either be users who have signed up for a free trial of a product, or they can be blog updates or newsletters. Typically, the lead generation process is automated through CRM or marketing automation software. Leads are typically captured through a lead form embedded in the website, blog, or application that collects data such as the user's name, email, and / or phone number, and in the CRM, database, or marketing application saves.