KISS formula

KISS is the abbreviation for "keep it simple and stupid". Freely translated: Make it as simple as possible.

The KISS formula was originally a rule for the recipient-friendly design of advertising letters. A simply designed sales letter can be read very quickly. The reader can therefore recognize the advantage or benefit of the offer within a few seconds and is thereby prompted to read further and to react to the advertising message.

Today the KISS formula is the basic rule for successful marketing. A high level of marketing complexity overloads the managers and employees of a company and, above all, its customers.

Examples: Complicated products, operating instructions, price, discount and bonus systems. Simplification means concentrating on the essentials for the customer.

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