Stimulus word analysis

Stimulus word analysis - a creativity technique with which ideas can be produced by a group of people as follows:

A problem is presented to the group for which a solution must be sought. For this purpose, some stimulus words are given that at first glance have nothing to do with the problem. The stimulus words are z. B. determined by randomly choosing a few pages from the DUDEN and taking the fifth word from the top. The participants are then asked to connect these stimulus words to the problem. This shows that the human mind can quickly build bridges and thus come up with unusual thoughts. The dissonance of the nonsensical exerts pressure on the participants to establish a meaningful relationship between the stimulus words and the problem to be solved as quickly as possible.

The result of the stimulus word analysis is a synergy effect, since the solution approaches are generated by the mutual influencing of the participants.

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