IVW - The media-independent, neutral "Information Society for the Determination of the Distribution of Advertising Media e. V. ”, or IVW for short, controls the circulation reports for print media (newspapers, magazines, address and telephone books), the visitor frequency of film theaters, the proper broadcasting of radio and TV spots, the distribution of offline media (CD-ROM ), checks the data stocks in outdoor advertising; in the area of ambient media, it checks the condition and availability of the advertising space for free postcards and indoor billboards, as well as the advertising performance of online media. The print products checked by the IVW can be recognized by the IVW symbol in the imprint.

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Further explanations for the first letter "I"