Interfusion does not work with target groups, but with scenes. Trend guru Gerd Gerken understands scenes to be the processes of self-staging in our society. People's identity is becoming more and more of a self-invention. Our society is thus switching to permanent self-control. And self-control is, according to Gerken, a process that always takes place at the edge of the latest.
Mit den Interfusions-Techniken (z. B. Database-Kampagnen, Szenen-Sponsorship, Lifestyle-Clubs, Event-Management) sollen die aktuellen Orientierungs-Moden strukturell und fraktal an die Marke (Fractal mark) gekoppelt werden.