Impulse buying

Impulse buying is a buying behavior in which the consumer makes a purchase based on spontaneous inspiration from the moment. Such spontaneous purchases are usually triggered by external stimuli such as B. a sales gondola in front of the cash register. An impulse purchase usually takes place without any preliminary considerations. However, it is also possible that an impulse purchase takes place as a result of earlier considerations, because an earlier intention to buy is suddenly stimulated again. The opposite of impulse buying is that Routine purchase / Custom purchase.

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Further explanations for the first letter I.