Halo effect

The halo effect (also Hof effect) is a psychological effect that occurs when objects are perceived and judged.

Examples:
Individual properties or features of a product create a positive or negative overall impression, which has a corresponding effect on the further perception and assessment of the product by the customer.

The first impression of a seller has a positive or negative effect on the customer's assessment of his characteristics and behavior.

Individual questions in a questionnaire trigger positive or negative thoughts and feelings in the respondent and thereby influence their response behavior to further questions (questionnaire structure).

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