Group goods marketing

Group goods marketing is understood to be marketing processes in which the benefit of the individual buyer depends on the number and / or the behavior of other buyers. Examples are

  • Family purchases
  • Purchasing groups
  • Bulk orders
  • Travel events
  • Power shopping
  • Communication services

The group goods marketing has a strong awake. This is important because modern information and communication technologies enable consumers to coordinate and bundle their needs (power shopping).

Was the explanation to "Group goods marketing"Helpful? Rate now:

Weitere Erklärungen zu Anfangsbuchstabe "G"